Technical-Business Design Methodology for PSS

Concurrent Design (CD) is a systematic approach to integrated product design that emphasizes the response to customer expectations and the combination of creativity and engineering. Such a concept represents also the basis of ProductService System (PSS), which represents a valid way for companies to add value to their products, create new value propositions, and easily improve their solution portfolio. Indeed, the fulfilling of the customer needs is fundamental for creating successful industrial PSSs (IPSSs), which aim at combining products and services into a marketable solution. However, the integration of technical and business aspects is crucial to succeed. In this context, this paper proposes an integrated methodology for PSS addressing both technical and business aspects; it adopts a QFD-based approach to structure PSS information along the different process stages, considering four main domains: customer, functional, assets and network. It allows technical feasibility to be carried out and business framework to be defined at the same time to have a robust design concept and a reliable business model from the early design stages. The method is based on the direct involvement of the customer voice according to the CD paradigm. The proposed method also allows to define earlier the network of stakeholders and to dynamically reconfigure the network itself along the process, promoting the creation of the lean enterprise.